Beware of Imitators when looking for Innovators

If you have an innovative service that needs a launch platform you need an innovative adopter to make it happen. Innovators are leaders and are ahead of the pack. By definition the majority of Service Providers , including established Operators, are part of the Pack. Generally they imitate the innovators,often with a lot of noise, ….when it is safe to do so. Genuine Innovators can therefore be hard to find. They are as likely to be found off the beaten track. A Small to medium sized Operator in an emerging market , such as Africa, is a good place to start.


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